Aditya Birla Sun Life allows lumpsum investment via WhatsApp

Aditya Birla Sun Life Mutual Fund has decided to allow investors to make lump sum investment through WhatsApp. “Considering that WhatsApp is one of the most widely used application, the service provides convenience and ease of access to investors. It also automates the entire service process for them and gives a seamless experience. This is yet another initiative of understanding investor service needs and using digital capabilities to offer best-in-class services to our investors,” said A Balasubramanian, MD & CEO, Aditya Birla Sun Life AMC.

The mutual fund house was already offering an array of services to investors through WhatsApp.. The AMC also allows to register a new SIP via WhatsApp. Investors can also get their portfolio valuation and avail other non-financial services through the widely used messaging app. Existing investors can also get their account statements through the App.