Amazon seized over 3m fake products in 2021: Report

U.S. retail and tech giant Amazon identified and seized more than three million counterfeit products in 2021, according to the company’s second brand protection report, released recently.

Amazon said this included products sent to its fulfilment centres and situations where the company worked with brands and law enforcement to find and shut down counterfeiters’ warehouses and facilities.

In its first brand protection report, released in May 2021 Amazon had said it detected more than two million fake products sent to its logistics centres in 2020.

More than 700,000 brands participated in the programme in 2021, compared to more than 500,000 in 2020, Amazon said.

The brands reported around a quarter fewer infringements on average, which Amazon attributed to the success of its proactive measures.