Axis Bank introduces WhatsApp banking

Axis Bank has announced the launch of banking services on WhatsApp for its retail customers. This new launch will allow customers to seek information regarding their account balance, recent transactions, fixed and recurring deposit details, credit card payments, besides getting their queries answered in real-time.

The customers will now be able to chat with Axis Bank for their queries related to banking transactions, information like nearest branch, ATM or loan centre location. It will also feature the option to apply for various banking products. Blocking of credit or debit card can also be done using the secure end-to-end encrypted messaging channel.

This digital initiative is in line with Axis Bank’s ‘Dil Se Open’ philosophy, which focuses to build sharper customer focus and greater convenience through constant innovation.

Sameer Shetty, EVP and Head, Digital Banking, Axis Bank remarked while commenting on the launch, “Our objective is to re-define the role we can play in the life of our customers, by elevating digital banking to new domains of customer engagement. This technology will not only enhance customer experience but also provide a seamless and personalized experience to all our customers, as well as non-customers”.