Digital Marketing: An Essential Tool for Banks to Increase Visibility
Digital Marketing (also known as data-driven marketing) is defined as “marketing that makes use of electronic devices such as personal
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Articles
Poverty Eradication through National Rural Employment Guarantee Act
The National Rural Employment Guarantee Act, entitles rural households to 100 days of casual employment on public works at the
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Performance of Public Sector Commercial Banks Lending to Sensitive Sector in India – A Study
Introduction The banks play a very crucial role in the process of economic development and so the availability of banking
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Financial Institutions and their role in the Process of Economic Development
Abstract The devastation caused by the Second World War and the resulting need for very large finances to restructure and
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A CRM Model design for Customer Services in Bank Sector
Introduction Customer relationship management is a broad concept for creating, retaining and expanding customer relationships in banking sector. There are
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THE ATTITUDE OF ENTREPRENEURS TOWARDS FINANCIAL INSTITUTIONS INTRODUCTION
In a labour abundant and capital scarce country like India, small scale industries have come to occupy a significant position
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Financial Literacy through Financial Education Workshops and Investors Awareness Programs by Regulatory and Professional Bodies
Introduction: Financial literacy is the knowledge and skill about finance which facilitates the investors to remain one step forward for
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Bitcoin – Future Currency of the World
Introduction Bitcoin is the first successful internet money based on peer-to-peer technology; whereby no central bank or authority is involved
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Training- A Tool to Unlock Human Potential
Training is an educational process which involves the sharpening of skills, concepts, changing of attitude and gaining more knowledge to
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Artificial Intelligence in Banking Sector
In the traditional banking, the core objective was to perform the basic functions such as depository institutions, maintain deposits, make
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