IDFC MF to be rebranded as Bandhan MF
The Bandhan Financial Holdings-led consortium is set to launch a new brand identity for IDFC Mutual Fund, a statement said.
As a result, the fund house’s schemes will be renamed, with the word Bandhan’ replacing ‘IDFC’ in each of them.
The new brand logo will also be unveiled, closely resembling the Bandhan Bank logo, but with additional colours and styling, the statement said.
Regulators had objected to the use of Bandhan Bank logo for mutual fund operations.
IDFC Asset Management Company was acquired by the consortium, which comprises Bandhan Financial Holdings Limited, GIC, and ChrysCapital.
Bandhan holds 60% of the acquired entity, with control of operations, while the other two will hold 20% each in the AMC.
BFHL will be the sponsor of the mutual fund. The underlying investment strategy, processes, and team will remain the same, so investors can benefit from the same high-quality investment approach that the fund house is reputed for, the statement said.
