Jana Small Finance Bank launches ‘I choose my number’ feature

Jana Small Finance Bank has recently announced the launch of “I choose my number” feature for all its customers across India. The new feature gives the bank’s existing and new customers the option to select their favourite numbers as their savings or current account number.

Jana SFB will allow its customers to choose their favourite numbers as the last 10 digits of their bank account, savings or current. The allocation of the account number chosen by the customer will be subject to availability of the requested number.

Commenting on the development, Ajay Kanwal, MD and CEO, Jana Small Finance Bank, stated, “We observe that customers want banking to be simple and personalized. This added feature will help customers relate and connect to the bank more closely as they choose auspicious or lucky numbers. At Jana Small Finance Bank we are committed to providing customers with solutions that are tailored to their preferences.”