Ratan Tata’s business assistant launches startup for seniors

Ratan Tata’s business assistant Shantanu Naidu plans to launch GoodFellows, a startup aimed at providing companionship and serving the elderly in their day-to-day activities.

“GoodFellows is an upcoming for-profit startup providing intergenerational friendship and calls itself a “companionship company”. It employs young, educated graduates up to the age of 30 to create intergenerational friendships between them and the elderly to reduce loneliness,” Naidu said in a note.

Naidu has been working with Mr Ratan Tata since 2018 as a Deputy General Manager (Chairman’s Office). Earlier, he has worked as an automobile design engineer at Tata Elxsi in Pune.