Sundaram Flexi Cap Fund NFO collects Rs 1,679 crore

Sundaram Mutual’s, Sundaram Flexi Cap Fund, has garnered Rs 1,679 crore in its NFO period, said the fund house. A total of 71,720 investors participated in the NFO. The NFO was open for subscription between August 16 and August 30. The fund house said that this is the second largest New Fund Offer in Sundaram Mutual’s 25+ years history.

Sundaram Flexi Cap is an open-ended equity scheme with the ability to invest across sectors in large, mid and small cap stocks. The fund will be managed by Mr. Sudhir Kedia – Fund Manager – Equity and Mr. Ravi Gopalakrishnan, CIO – Equity. The benchmark for the scheme is the Nifty 500 TRI Index.

“The support of more than 5800 Distribution Partners and the faith reposed by 70,000 + Investors has far exceeded our expectations. It is now our turn to exceed their expectations. The fund will aim to live up to its tagline of Optimizing Opportunities by seeking to manage the Risk-Reward trade-off in the investors’ favour and deliver appropriate wealth creation over the medium term,” said Sunil Subramaniam, Managing Director, Sundaram Mutual.

He also attributed the success to the high octane multi-media campaign across Print, Digital and OOH of the ‘Laughing Buddha’ creative. The product video, which aptly conveyed the fund’s aim to choose the right cap curve mix across time to meet investor needs, received over 19 million+ views. The Sundaram Mutual website received a record 1.5 million visitors over the course of the NFO and resulted in roughly half of the collections being digital.