Threads now fastest growing app ever, hits 100 million users

Meta’s Twitter rival Threads has passed 100 million users in just 5 days since its launch. Threads has also taken ChatGPT’s crown as the fastest growing consumer product ever. Threads was launched on 6 July 2023 with the aim of becoming “the public conversation app with 1 billion people on it”.

Meta CEO Mark Zuckerberg announced the milestone of reaching 100 million users in just 5 days since launch in a post on Threads. He also noted that demand for the social media app is ‘mostly organic’ and that many promotions haven’t even been turned on yet.

OpenAI’s generative AI-based chatbot, ChatGPT, had reached 10 million daily users in 40 days after launch and 100 million daily active users in about two months after launch. At the time, ChatGPT had become the fastest product to reach 100 million daily active users, beating Instagram, TikTok and other social media giants by a wide margin.